“If I tell you my dream, you might forget it. If I act on my dream, perhaps you will remember it, but if I involve you, it becomes your dream too.” Tibetan Proverb.
I looked into my end of 2017 writings, some improvements that I pledged to make are: speak maturely, showing up, better grooming, speak confidently, be decisive, not over thinking, extend network, and take charge. End of December 2018 is a good time to make reflections on what I did for a year. I like to write, it helps me structured my thought. The worst thing is knowing some of goals aren’t accomplished, I must accrue all of it into my 2019 goals. Fortunately, as a trade off I Learned new things that I must be grateful for has been accomplishing it, especially on Managing Task, Managing People, Managing Value.
Q1 The Darkest Hour of Brand Development – take charge, extend network.
It was March 2nd 2018,
At 6:00 PM, 5 brand consultants finished presented their framework to 3 senior executive.
At 8:30 PM, I had diner with Yulian Warman and Adi Sepiarso, the senior executive behind the project, they encouraged me to get the best price for the deal. I learned so much from Yulian Warman, He is an ingenious and frugal negotiator; A Man of Austerity. He might not feel that he affects me in term of becoming a frugal negotiator but I did apply what he told to me to do so.
At 11:30 PM, I finalized a deal to choose a Brand Strategy Consultant for corporate brand identity among top 3 local, regional, and international Brand Consulting Firms. it was during the first day of Java Jazz Festival, when Kunto Aji singing Mercusuar (light house). The bargaining happening during my trip from WTC Sudirman to Jakarta International Expo at Kemayoran. I asked my girlfriend who picked me up to drive.
The interesting point of this project is a high speed decision making, brutal works ethics, and entrepreneur spirit shown by the senior executives such as Yulian Warman, Gunawan Salim, and Adi Sepiarso, the trio that i worked with and the entrepreneur spirit of the business partner that i was dealing with.
The project finalized on April 20th by number 1 person in the group company. It took 49 Days to created it, normally took 90 days to develop a brand, but it only took half of it. The best part is during the development process, it was involving 10 Chief Executive Officers by one on one interview and senior management of 10 business units. and I was so fortunate i was there to listen, see, and ask question during the interview process. what i learned from them are: Visionary and Rigorous. I celebrated the result on the Hermitage Rooftop with a bottle of Bintang during the sunset. It was always in my dream to create a brand. and the creation of this brand is such a dream come true.
Q2 Golf Tournament, Bobby Axelrod, and Ray Dalio | Extend Network
I never attend any golf tournament before. I was fortunate to attend a golf tournament by financial authority at Royal Golf Club at Halim in early June 2018. That is the premier of the new brand exposed to public, at least among financial services executive golfers. That day also my first time seeing face to face Bank Indonesia and Financial Authority Chief and all of them, the big financiers are golfers. I went there not as a player, but I responsible for make sure all the participating executive attending the event, I am a protocol. but I am grateful, even though i just a protocol, I learned something about this sport, such as: tee off, tee box, iron number 1 – 9, driving, birdie. role of caddie, door prize, lunch session. the event start early, I must prepare since 5 AM and ends at 3 PM. Hopefully i can master Golf before in 2020.
More people I know both from professional and regulators also makes me more convinced that I will focus my capabilities in financial industry. I always remember when my Hong Kong Founder’s institute friend, who is also founder of Miqi-Miqi, an apps that able to detect skills through fingerprint, told me that my hand palm is equal to George Soros aide who is also a hedge fund manager in Singapore. She also told me that at the age of 32 will be a golden year for me. she also told me that I will be fit to work in a hedge fund. Her statement in 2016 has always been my motivation to strengthen my financial related skills, capabilities and networks. Bobby Axelrod in Billions and Ray Dalio from Bridgewater through his book Principles has inspired me to pursue an American dream through financial skill and networks capability. it has been my dream to be able to play Golf, hopefully it is an opportunity to learn it earlier.
Q3 GIIAS | on showing up, speak up confidently, mature tone.
I thought, I was a perfectionist who try to be a human, accepting certain degree of error, such as a comma or a point. what I realize is imperative to be a perfectionist in writing. from January 2018 during GIIAS (Gaikindo Indonesia International Auto-Show) hubbub as my role as Project Management Office and Co Leader for Communication Team, I learned some lessons which are imperative to be success in life and career:
Perfectionist & Rigorous. “Belief on what you create will be read by the top executive”
In normal work, I usually provide material for my manager or general manager. but in this project, I have an opportunity to report project to Project Director and Project Director’s Boss. which gave me lesson that what I write on a paper, every letter counts. As a result, I must assume every word I wrote will be read by the top person. this lesson is contrast with lesson I learned during my startup project experience, in which is typo acceptable. However, in the corporate a word typo does matter. hence I must be more careful later on and put attention to detail. read, read, read, check, check, check.
Austerity “Spend your money as if it is your own venture”
I do understand that I must be frugal, especially during a time of uncertainty, such as Trade War, Nuclear and Distress faced by emerging countries. Not everyone understand about the austerity and the importance to work beyond job description which is never existed.
Chemistry “Relationship Matters”
Cherish yourself if you have been working with an open minded individuals since it rare. not all people are nice. I think the extensive network made by this project is so enormous, more than 100 member involved in Jakarta, Makassar, and Surabaya. Cross Companies Project Management has taught me about how to deal with different person among different level. from Officers, Managers, VPs, CMOs, CEOs, and Director in Charge. I believe a good chemistry can be build. I put relationship building as my improvement priority, especially for having small talk and chit chat. I have a tendency to be too straightforward and I realized that I need to improve my approach to new people better.
Communication Co- Leader
I wanted to say thanks to Pak Domy and Bu Yuni, though they’ve resigned from the group, they are my teacher on creating a press release content. I made 7 press release during the period and they taught me how to make it. Bu Yuni for taught me about “message house” 3 key things to be communicate and wanted to consistently perceived by audience and Pak Domy for taught me how to make a press release and Pak Yulian over how to make a good title and subtitle. those people humility and their willingness to taught me was so precious. they also always helped me to find answer for my questions. I was so fortunate to have an opportunity to collaborate with public relation head from top notch company in Indonesia. Not only about Public Relation, the role was interesting since I learn digital marketing too from best talents among 6 companies. The concept of content collaboration among companies was a good way to foster teamwork.
Q4.1 Astra Runners #SATUINDONESIARUN – on be decisive, network extension, take charge.
August 18th 2018, I had 3 Options: Attending my colleague, Stephanie, wedding in Yogya, Trail run 42Km in Sentul, or attending Asian Games Torch relay at Sudirman. I chose the third. I joined the Annual General Meeting after the event at 11th floor in one of infrastructure company office. 90 minutes later there were 2 Decision. 1. New Astra Runners Captain and 2. Project Director Astra Runners Anniversary.
Out of the blue,I was chosen to be the 2nd which for me an interesting opportunity to take charge. it will be the 5th anniversary of Astra Runners. I never involved in Astra Runners Race Management before, but I think this year I have a leeway to have extra activities in the biggest community in Astra Group and my experience in project management and co-leader communication can be useful for the project. I conceptualized a three years plan to make all member have a vision that long term horizon is a key for make a determined effort. hence in 2018 the plan is to make first 10K race.
Race Official team created on August 26th, there were 20 key race official who involved in the project from more than 10 companies, from head quarter to business unit. 90 days later, at November 25th 2018. the project finally executed. ~2.000 runners participating on that event and it becoming the first 10K race in Indonesia using BMW i8 as safety car. during 90 days, I applied skills that i learned from my previous project, such as: project management, team creation, coordination, task assignment, marketing and also I learned some new skills, such as financial management, cash flow management, race organizing, event management, production, design, screenplay, conflict management and resolution, sponsorship, leadership, remote working. but the biggest lesson is “when in doubt, ask to the right person” and “be decisive”.
I feel afraid yet thrilled for the role, fortunately during celebrations dinner Basque at December 17th 2018, senior committee are happy with the result, stipulated that “this is the first event that we do not get our hands dirty, let’s make Astra Marathon in 2019” and also the main sponsor also willing to help for future event. the event closed with a session that senior committee gave a co-brand business card leather wallet between Voyej and Astra Runners.
Q4.2 Branding, Hermawan Kartajaya, & Mark Plus Conference 2019
It was 10 years ago in 2008 when I passed through Royal Plaza in Surabaya and I saw a big billboard of Mark Plus Conference 2009 with Hermawan Kartajaya body lean back to 2009 Mark Plus logo. I was riding my Honda Supra 125 X and imagined one day I will attending the event. I made a promise in my heart “I must work in Jakarta” so i can attend the event and meet him.
I have been admiring Hermawan Kartajaya since his book “9 elements of marketing, Marketing in Venus, Mark Plus on Strategy,” has taught and widen my perspective and knowledge about what marketing and woman is. it triggered me to read more international marketing books, such as Philip Kotler, Al Ries, John Kotter, Peter Fisk, Seth Godin. I was fortunate to read some of his books since in high school around 2005. if some people asked me who is my branding teacher, I think Pak Hermawan through his book Positioning, Differentiation, and Branding is my the one.
I wanted to thank my older brother who brought the books and lent it to me for free. Truth is, I read it without his permission. In early 2008 my brother made a venture into a book, comic, VCD rental around his campus nearby UPN Veteran Surabaya. Due to declining revenue and increasing property rent, he relocated all inventories into my home, 60 Km from Surabaya, I benefited a lot from it. I read many Indonesia History books such as the history of Majapahit, Gajah Mada, Wali Songo, many motivational authors such as the controversial Mario Teguh and Anand Krishna (I don’t know why those two authors finally made a bad ends, Teguh for polygamy and Anand Krishna for sexual abuse) which helped me to learn about Universalism and watch films such as: Up in The Air, Ocean 11, Thank You for Smoking that had shaped my perspective.
My Dream to attend the event coming true in Markplus Conference 2012 at Ritz Carlton, Pacific Place Jakarta. since then I attended almost each year of Mark Plus Conference, except in 2015 since I was in Hong Kong. My Dream to take a picture with Hermawan Kartajaya happened in 2014 at June 1st when I was visiting Ubud at Marketing Museum 3.0. later on I visited the museum in 2015 since it nearby my most favorite coffee shop, Seniman Coffee at Sriwedari Road.
2018 is a serendipitous year for me. the brand that I developed in April 2018, Astra Financial became the Main Partner of Markplus 2019 event and also it two prominent CEO becoming Marketer of the year for Multifinance and General Insurance Industry. 10 years ago I just able saw it through billboard, in 2018 I (through Astra Financial) is sponsoring the event, as main sponsor and I got the VIP seat and do all dealings with the Mark Plus team. Astra Financial is really fostering my life progression.
Anyway, Since Pak Hermawan has Kartajaya as last name, I always thought that Kertajaya road in Gubeng Surabaya is owned by him or his predecessor but seems to be it is wrong.
I think this is the longest writing that i ever made maybe because of the strong Gayo Coffee that made me focus and sharp.I am really grateful of what happened during 2018. I believe 2019 will be more happiness to come, new connections, and new interesting challenges. keep become open minded.
The best time to plant a tree was 20 years ago. The second best time is now.” –Chinese proverb
Coffeewar 9:30 PM
Under Pressure – Queen