I back again here in the city that I lived since 2006 to 2010. At the Tugu hotel that I admired yet curious about what inside it includes several places that are part of this hotel group. Hence in Jakarta, I always invited my friends, especially from overseas to visit Tugu Kunstring in Menteng. I also visited Shanghai Blue 1920, but the place was too dark. I mesmerized by many historical, relic or artifact about ancient Chinese history in Java, and the founder ancestor which is a prominent figure and a tycoon of Sugar in Semarang.
I took a leave and tinkering of what I must get done and do better for 2021, yet remain vigilant since the pandemic is not over yet. Hence today I intentionally visit Tugu to live up with this plan for improvement based on lesson I learned during 2020.
2020 was so quick. Most of my time being used to work. I don’t even have time to enjoy my weekend for holiday though I watched some prominent Netflix film such as The Black List and House of Cards. But providing a moment to reflection and repose, I think is pivotal to pave my way for better future with planning ahead. I always reminisced my ex-boss statement “planning is a flexibility”. Now I think it can be called agility or i called skill versatility, to be adaptable in any situation and task that are never been assigned before. I think, Agility requires planning and doing scrum to evaluate it continuously and Kanban to identify continuous task precipitously are imperative to achieve goals.
2019 was about learning protocol. On how to serve luminaries across the companies, arranging seating plan, created an event both for celebration and social, and coordination of offline activities. But 2020 is different. It bring me up in to different altitude. Money is never become my motivation; though I need it to make my life easier and happier.
I must be grateful of what I got and achieved in 2020, though pandemic has made several projects halts, but I learned several new skills, perhaps new experiences and work alongside with expatriate direct report. It is an experience that perhaps not all people can have it and its also my dream. The bad things is I am smoking again, heavily and drinks more; despite my knowledge also increase in type of Whiskey, Vodka, Gin and Wines.
Skills is something that I can master, but digital product management, employee interviews, financial modelling, brand development, car industry understanding and becoming secretary are new experiences that has shaped my 2020. Somehow, I felt imbecile of those new things due to my inept and clumsiness. I am writing 2020 transcribing stories chronologically as a tread or bedrock to help me improve for impending assignments in 2021 that will be more challenging and posses predicaments that can be solved with mastery of several skills that I have been learning in 2020. Especially with burgeoning development of technologies that shift from a traditional company to become a digital company and acrimonious competition among companies in the industry.
Product Development and Management.
Digital product is a new thing for me, previously I thought I would only be a marketing expert or a consultant, but this kind of work is I believed a competency that a must have for a professional. Not only relationship but capability to plan scrupulously and execute it on time. In digital product, though my knowledge still banal, i think requires several steps:
1. Design thinking is a process to generate ideas from a working group, and it as more than 40 people from 8 companies and collaborate to create a unique value proposition design, business model and customer journey. Continued with deep interviews and external research to generate an insight for customer journey desired by the user. Then the wireframe and UI -UX created in Invision to describe the journey clearly to all working team and must generate a user acceptance testing. After it approved then the journey being developed
2. Product Development, this requires consistency, product owner, will do daily stand up to identify all bottlenecks to execute the project. Tools being used is JIRA, a project management tools. Me also still learning to use this tools. But it’s a tools to help developer and project owner to track its Epic, stories and task and subtask to make a burndown chart hence management can track project’s progress weekly. During development also have Sprint, I had to use weekly sprint to track activities for 5 days. Within a product, also brand development. Brand for corporate and digital product is different. I was grateful that 2020 I led the brand development since the beginning until closure. And found out today that I provided value added to the company since I got a very good price as a result of meticulous negotiation with its managing director. Brand is very important to support all marketing activities, from brand strategy, visualization and application. Even it also need to be backed by several expert to ascertain the brand do not bring a bad luck. IT also does importance role, I think API, integration, pen test, unit test, are new terms that I learned during the product development process. Strong 3rd parties partners are also imperative, I was grateful to work alongside with top partner from UI-UX development, brand development, though I am not involved directly to the developer, at least now I know the role of developer.
3. User Acceptance Testing or UAT, this is when the product already developed and needs to get approval from the user. More than 7 entities needs to approved the UAT. In this phase, biggest learnings are the requirement must be fixed at the early of the project to ascertain deliveries according to the plan. The pitfall was I did not ask the product manager to went alongside me to ask the requirement with the other entities.
4. Listing at IoS and Android, this state is when the product and UAT already done. To enlist it needs to register the company to Google and Apple. Hence legal entity is required to make it happen. Though I am not involved in the entity creation but it was also my first time to deal with legal advisor that have hourly tariff. In the future I will involve compliance and legal ahead of the project execution.
5. Financial Modelling. I only learned about it during my master graduate, but I think this time I implement it finally, with support of my team that I recruited. Having a talented team and have expertise in finance to support is imperative. Though the model always evolving, but the concept of discounted cashflow is implemented to assure the project could generate expected cashflow to fund its operation. Numbers are always a struggling subject for me. But I status quo or existing skills wont bring me to my expected terrain. I always admired top consultant, venture capitalist, and private equity professional that are able to deliver this kind of modelling, though I still not confidence with the skill, I believed doing is the best way to learn. I wish can be an expert of this matters. Hence I can make myself have a well rounded skills about management, in financial perspective.
6.Digital Marketing.
Coordination and alignment. When the team was small, its ok to execute things fast. But the bigger organization, coordination is getting more important. Especially with those new to the company. I think this year I dealt with many new colleagues that I never been working along with. Need time to build relationship. But in my opinion humility, mutual respect and commitment always key factor to got support from others.
Deeper Car Industry Knowledge
I never know about car industry. But the project I involved for both new car and used car has exposed me to several information, networks and knowledge about it. Though in 2018- 2019, I exposed to several events for automotive, but 2020 has helped me deeper to understand it more, from increase networks to car manufacturers and dealerships, how it financial services operates and how the customers changing its behaviour during pandemic.
I also works alongside with worlds top consulting firm to develop a concept, though it was a confidential project, but I learned several working methods that sharpening my product development experience and enthralling me to always improve my capabilities. It is a palatial to have this opportunity. Such as Analysis that forced me to understand data about car industry for several years including types of car by brand. using tools such as Trello as a Kanban Board and do daily stand up to track progress. Using Notion that became a repository to track all interviews, research, presentation and Idea, using MIRO to create customer journey, deep interview with automotive and financial services experts, how to update Board of directors and role of alignment to all stakeholders prior to update to top management as a gesture to appreciate the senior management and to address key concerns, until coordinating scheduling with all directors and general managers across the companies. This experience has brings me to connect the dots with many industry experts that I never work with and these venerable people are sharp and analytical. Things that I like is because its always use English. Skills that I always wanted to master. Things that I will do better in the future are since the project has a time constraint, I must be well prepare for scheduling, I was so terrified with plenty coordination, though I successfully made it happen, but most of time the confirmation was last minute and required begging to other people. I am grateful on those precarious time, all can be delivered with power of praying and relationship that I built in previous projects.
Other than that, the supporting documentation also imperative. Since the project is huge, legal documentation is pivotal. And there were lots of hiccups from Non Disclosure Agreement, contract documents that using several countries jurisdiction and payment that requires different taxation. Things that I will do better in the future are as early as possible to get the legal document clearance, assure the payment to agreed for foreign exchange date and the source, assure entities to be used to avoid regulatory complexities, identify any taxation issues.
For last 2 months I also assigned as product owner in car sector that I do not know, I think it also a good sign that the leaders entrusted me but this is really making me nervous. This role has been forcing me to learn deeper about using JIRA and create a story point. Also forced me to learn deeper about APIs that usually I believed its role of IT. But I think the challenge is important for my growth. I must be able to master role as product owner.
Middle Management Program
This program intended to make a middle manager become more effective. And since early 2020 I have been interviewing many people, 3 already recruited by me as of now, 1 already rotated to other department. I have 2 more will be joining me in early 2021. But for sure I only recruited mostly those had studied overseas. I believe international exposure will made them succeed in the digital working environment and for my self I could also being supported by the team diverse perspective.
Recruit best talents though it hard to find. I tend to recruit young talents that will strengthen my weakness, such as in accounting, statistics, and have experience in new fields that I am not yet familiar with. With these formula I hope can helped me out to face challenges to come.
Since I already have team, managerial and leadership skills now become an important competency that I got. Though I got several pitfalls during managing my team, such as I was not easy to be contacted due to my involvement in several projects that requires my time, my tendencies to work alone in closed door in a meeting room and my boss said I did not listen up to my team, I believed those feedbacks are a good foundation for me to improve further. I did several changes in methodology to serve the team, from previously I only do weekly update, since last 1 month, I started to schedule daily stand up at 08:30 AM, both serve me to arrive at office on time and assure the team activities during the day will deliver result, sometimes I also checked in the evening at 5 PM. Those kind of controls are new for me, I don’t like daily control but perhaps this also forced me to have daily result for what I’ve been doing.
Leadership is also about influence, perhaps coaxing other function or entities to have willingness to collaborate with initiatives that spearheaded or presided by me. The role requires me to plan ahead, take initiative and control. It reminisced me the role of management, Planning, Organizing, Actuating and Coordinating (POAC), a classic term by George Kelly that I got from classic management book in my undergraduate. Seems that I only know the theory but lack of practice. Hence I must do more execution than thinking. Like my boss said, your role is not only thinking, but doing. I think that phrase was so hook at face for me to execute things well and become an example for my team.
Relationship also important to be able to execute well. I’ve been grateful of additional networks that I build, virtually in 2020 and has helped me to ease my task. Though not all relation that I build leads to better result, I also faced some plaguing relationship that hinder and gnaw my jobs to get done. For now, I am taking position to let it happen. But I believe, if I do my role correctly, the attitude and behaviour will helps me to get out the mud faster. But this 1% impediment has been weakening me and reducing my effectivity. I still figuring out the most eloquent way to solve it, my only panacea is patient or being steadfast though somehow these are disdain to what I’ve been working on. But I starting to realize that I must do something or my life could be languished, mired and bogged. Capability to control my upheaval is imperative, but seems it is in a critical and perilous point that need to be turned around. Though those kind of animus I had before, but this time might be need different methodology. Despite my tenet is to have mutual respect and everyone is serve greater good for company.
During feedback this year I got from my superior, I need to improve my analytical skills. He also exhorting me to learn from my colleague that posing better capability for analytics. While in development program I need to improve on Business Sense and Judgement. Hence those things are being my focus for development in 2021. I like being competitive and improve. And to be able to make it happen, I need to have better focus. That I have been learning from running and now cycling. Being focus to reach finish line and accomplish it effectively and efficiently. For improving business sense, I must read more books and planning it, and I think this blog always helping me to sharpening and contemplating those capabilities. To not being distracted for hours. It is always tantalizing to use time for social media and any other distraction. But 2021 is years of focus, analytical, execution, ceaselessly improving and avoid complacencies.
Melati Restaurant, Tugu Hotel
“All I Want For Christmas Is You” by Mariah Carey